Research work · 2018
Media and public policy
Policy Analysis in Canada
Abstract
Mass media has taken on an increasingly influential role with respect to the design, implementation and critical evaluation of public policy. This chapter explores the many ways in which media “matters” to the policy process, by highlighting media’s traditionally limited role in the scholarly literature on public policy, then moving on to a wider discussion of the direct and indirect capacity of media to influence the policy process. Media effects on policy such as framing and agenda setting are reviewed, as are concepts such as the institutional factors that guide political media production and the relationship between policymakers, public opinion and the media. The chapter concludes with a reflection on some of the contemporary challenges for the media-policy relationship in a rapidly evolving digital media environment.