Research work · 2015

Principles of Verbal Communication in Advertising Communication

Гончарова, Lyubov Goncharova

Modern Communication Studies

Abstract

The article is devoted to the principles of verbal communication andinteraction
 with the addressee in advertising. The approaches to the communication
 with a consumer in terms of information or the provision of psychological
 impact.Analyzes the definitions used in the literature on advertising. We
 distinguish concepts such as the advertising message, advertising appeal,
 advertising information, advertising communication.

DOI: 10.12737/12870