Research work · 2022
Programmers and the Business of Bible Software
John Dyer
Oxford University Press eBooks
Abstract
Abstract This chapter shifts from a historical approach to Bible software to an analysis of interviews with current leaders at three Bible software companies, Logos Bible Software, Bible Gateway, and YouVersion, exploring their evangelical and technological identities. This analysis shows that each company focuses on a different technology—desktop software, Bible websites, and mobile apps respectively—and has a different business model—software and content sales, advertising, and donations. And yet, for all these differences, all three companies share a common set of values, goals, and beliefs around scripture. This chapter explores the individuals behind the software as well as the product, process, and profit models that drive the companies.