Research work · 2021
EMERGING CONTOURS OF BUSINESS AND MANAGEMENT
Dr. Raj K Kovid, Dr. Daleep Parimoo, Dr. Santhi Narayanan
SVDES BOOK SERIES, Delhi
Abstract
The pandemic has triggered changes across the walks of life including governance, business and management. External environmental turbulence is reshaping the market landscape drastically and hence the way organizations run. Normal practices in corporations are being redefined and revisited. The organizations are trying innovative approaches to face the unparalleled challenges staying afloat. So, the key of success lies in the way corporations adapt to the emerging trends the business sector is leaning toward. The emerging contours of business and management in the ‗new-normalized‘ situation include increasing role of technology convergence, balancing the organizational and individual expectations among others. Advancement of Artificial intelligence, machine learning, internet of things and other emerging technologies have spilled over to create impact on socio-psychological dimensions of human behaviour at large. Business organizations are facing challenges across the dimensions of doing business. For example, cyber-crimes and issues related to protection of intellectual property in the virtual world are keeping the managing executives on their toes. The pattern of organizations‘ responses to the emerging challenges is embedded with innovative ideas leading to entrepreneurship at individual and corporate level. The innovation and entrepreneurship as a response to deal with an unprecedented crisis has found roots down to the bottom of the pyramid. Reskilling and upskilling the workforce is one of the dominating emerging corporate landscapes. Further, organizations appear to have extended their support-net even to the family of their employees. This edited book provides insights on varied aspects of emerging contours of business and management around the world. The themes around which authors have contributed chapters include entrepreneurship, innovation, managing human resources, managerial competences, intellectual property, globalization, online marketing, artificial intelligence, machine learning, and business data mining among others. The book also highlights issues related to emerging themes in sectors such as healthcare, tourism, academics etc.